What have you learnt from first-person research? #b40challenge #consumerresearch #ux

Rose Payne

How well do you know your customers? The participants of our recent Bootcamp spent a day interviewing micro-entrepreneurs in order to get a better understanding of B40 customers. Gary, from Kasih Rakyat, interviewed a friend who owns a food stall. From the experience, he shared that he gained a new understanding of his friend: “despite the fact I’ve known him for 20 years I never had the opportunity to understand his business, problems, dreams and aspirations. Talking to Mr Yong opened up a new level of respect for small business.”

We want to hear about a time when first-person interviews changed your perspective. If you’re reading this via email just hit reply, if you’re on the platform comment below.

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