Social Norms Working Group

Welcome to the Social Norms Working Group of FinEquity!


Social norms as an issue is acknowledged in financial inclusion literature, but there is a very limited experience and evidence around how it related to financial inclusion pathways and outcomes. The Social Norms working group has been created provide a platform for good practice sharing around diagnostics tool, norm change strategies and measurement tools to enable different actors in financial inclusion to support norms change and ultimately achieve economic empowerment outcomes for women.


As a group, our learning goals are:

  • Break silos between financial inclusion and other sectors, such as reproductive health, working on normative change for women’s economic and social empowerment
  • Reach consensus on a theory of change regarding the role of social norms in a systems change approach to financial inclusion
  • Share lessons learned (positive and negative) on norm change approaches
  • Educate stakeholders on social norms (talking points, evidence, costing, etc.) and advocate to influence policy and investment
  • Increase understanding of existing approaches and tools via meaningful training
  • Increase investments in financial inclusion programming with norm transformative approaches to promote women’s access to and use of finance to promote scale
  • Increase research around norm change solutions to address cost and scale implications needed to encourage greater investment.

The working group is a platform for those who have  expressed interest in this agenda and who wish to be directly linked to colleagues more intimately involved in this space.

Working Group Lead: Nisha Singh

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