moderated Re: #ediscussionday2 - behavior change approaches #ediscussionday2

Cathleen Tobin

Great example, Mayada - thanks for sending this in. MfW has been an innovator in products that support women entrepreneurs in Jordan. They were the first to pilot and rollout the Caregiver Hospital Cash product (in partnership with Women's World Banking), which has become a model that other institutions have replicated. I wasn't aware of this campaign, so great to see that they are continuing to push the boundaries and help shift the norms.

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